Behind the scenes at Netflix’s “House of Cards” launch: Peter Nowak

Last week I had the opportunity to go backstage at Netflix’s Silicon Valley headquarters in Los Gatos, Calif. to witness the real-time launch of the second season of House of Cards, the streaming company’s Emmy-winning political drama.

It was fun to watch the run-up to the late-night launch – at midnight Pacific time on Valentine’s Day – and how the new episodes quickly became the most-watched videos on Netflix. Check out my written fly-on-the-wall account. Click the photos to go to the next one.

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Behind the scenes at Netflix's launch of House of Cards season 2

1 / 11 Netflix's main lobby, which was obviously deserted at that time of night. Amazingly, only a skeleton staff needed to be present to oversee the high-profile launch.

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Netflix's main lobby, which was obviously deserted at that time of night. Amazingly, only a skeleton staff needed to be present to oversee the high-profile launch.

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