How can you succeed when companies with bigger PR and marketing budgets outspend you by a huge margin? You don’t need to hire an expensive ad agency or run a million-dollar marketing campaign to get your message out.
The list of free or low-cost ways to reach your target audience is easy enough to assemble. Want free PR? Network with the right people. Twitter? Facebook? Great, they’re free.
But with the number of online options for “guerilla marketing” campaigns and cheap ads increasing all the time, it can be hard to know which ones will deliver. And, it’s one thing to target journalists and supporters to help spread your message, but it’s another to know how to make them want to help you.
Of course, time is money. Those “free” online marketing opportunities, including social media, can eat up more of your time than they’re worth. And, if you’ve decided you don’t need that consultant or agency to help with advertising, you had better do your homework and find out what works, and how to stretch your budget.
This PROFITguide.com special report, Low-Cost Marketing, will help you use some of the most effective low-cost and free tools to get PR for your business—and measure the results.
The Cheapskate’s Guide to Advertising
How to make even the smallest advertising budget go a long way
Retail
DIY Market Research
Free or cheap online tools offer an array of new research options
Sales & Marketing
Turning Bloggers Into Buddies
Want free PR? 6 ways to get key influencers to write about your business
Sales & Marketing
The Low-Cost Power of Web Videos
An affordable business tool for everything from product demos to customer testimonials
Sales & Marketing
How to Measure Your Marketing Effectiveness
Advice for measuring and maximizing your marketing ROI
Sales & Marketing
