Millennials (also called Generation Y) are possibly the most confusing generation yet. CEOs a generation or two ahead of Gen Y lament their egos, higher expectations and short attentions spans. They may be tough to engage, but they will comprise as much as 75% of the labour force by 2028, so learning what makes them tick is essential. If you manage them correctly, Millennials will respond by using their creativity and technological aptitude to go the extra mile for clients.
Smart business owners won’t just learn how to keep Millennials happy, they’ll learn how to use the generation’s unique skill set to vastly improve their business.
This special report, Don’t Be Afraid of Gen Y, will tell you everything you need to know about who these 80s kids really are and how to work with them. First, disavow yourself of some common misconceptions about younger workers. Then, find out how one company was able to use Gen Y’s different mindset to its advantage. You’ll also find tips on how to attract these talented youths and how to create a management structure that allows them to thrive. Finally, discover how to stop Gen Y workers from seeing their position with your company as just a starter job.
Why Bosses Blow It With Gen Y
3 common misconceptions that sap your ability to win with younger workers
The Gen Y Whisperer
The story of a CEO who chose to embrace the unique preferences of Gen Y workers was rewarded with explosive growth
How to Play Gen Y’s Game
Why traditional management models don’t work with younger employees. And what video games have to do with it
How NOT to Woo Top Digital Talent
It’s not the money or your distance from Silicon Valley that determines whether you can woo these resourceful young people
How to Retain Millennials
They don’t like emails, they expect flexibility and they don’t always respond to traditional incentives. So how do you keep Gen Y engaged?