The Medium of Powerful Messaging

Can one simple video boost your brand, increase sales and give you a leg up on the competition? Mark Campbell of VMG Cinematic thinks so. He explains why—and how—in the latest BusinessCast.

Written by Robert Gold & Andrew Brown

Video may have killed the radio star but according to Mark Campbell, account director at VMG Cinematic, the medium is responsible for producing a bevy of corporate superstars. In this insightful podcast, Campbell discusses what makes video so impactful, how to measure success and determine if becoming a YouTube sensation is the right strategy for you.

Originally appeared on PROFITguide.com