Podcast 50 - Building Media Relationships

Guest(s): Susan Sommers, president of Susan
Sommers and Associates

For celebrity starlets like Lindsay Lohan, Britney Spears and Paris
Hilton, any publicity is good publicity. But for your business, the
only good publicity is, well, good publicity. Joining me to discuss how
your business can build relationships that can lead to positive media
coverage is Susan Sommers. Susan is the president of Susan Sommers and
Associates, a marketing and media relations consultancy based in
Toronto.