How Vanity Publishing Could Be Your Best Marketing Tool

Why should you pay to publish a book? Barlow Publishing's Sarah Scott says its a differentiator

Written by Andrew Brown & Robert Gold

Want to attract more customers, or more high-profile clients? Traditional marketing might get you there. But Barlow Publishing‘s Sarah Scott thinks you’ll have better luck if you become an author. When you’re a book author, says Scott, you’re suddenly an expert in your field.

Barlow Publishing is one of a burgeoning number of self-publishing services, though she says her approach to the author-pay model is unique. Barlow’s staff will hold your hand throughout the entire process, from idea to design to distribution, production and marketing. “There’s nobody who does what I do,” says Scott.

Why publish a book?

If you’re in the kind of business where you have to differentiate yourself from your competitors, Scott says this is a great way to do it. It shows your clients that you’re a thought leader. “Show them that you know what you’re talking about,” advises Scott. “Be the one to educate them.”

But a book isn’t a brochure. Scott cautions that your book had better cover more than just the service you’re selling; you have to have something insightful to say.

To find out more about Barlow’s model, download this week’s PROFIT BusinessCast by clicking on the iTunes logo below.

Available on iTunes

Originally appeared on PROFITguide.com