How to Win the App Game

Interactive Ontario chief Donald Henderson reveals the opportunities and challenges facing the dynamic interactive digital content industry

Written by Robert Gold & Andrew Brown

In a world where every obscure need is seemingly met with an app, the interactive digital content industry is evidently booming. From pricing models and marketing to networking, government policy and making the most of limited resources, Interactive Ontario’s Donald Henderson discusses all the ingredients every gamer and app-maker should know to succeed in the ever-changing digital landscape.

Originally appeared on PROFITguide.com