Lifestyle

Canada's 10 most reputable companies

Canadians trust domestic drug stores and big box chains, while Research In Motion falls out of the top 10.

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Canada's 10 most reputable companies
Introduction
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Canadians might have pride for homegrown brands, but we typically trust them less than international companies. That's the startling finding from our annual survey of the world's most reputable companies, conducted by international research and consulting firm Reputation Institute. Only six of the following 10 Canadian brands were able to crack the top 60 global list. Further, none of them were able to place in the top 20. In general, Canadian companies received lower scores this year than last, so marketers should take note.

Introduction

Canadians might have pride for homegrown brands, but we typically trust them less than international companies. That's the startling finding from our annual survey of the world's most reputable companies, conducted by international research and consulting firm Reputation Institute. Only six of the following 10 Canadian brands were able to crack the top 60 global list. Further, none of them were able to place in the top 20. In general, Canadian companies received lower scores this year than last, so marketers should take note.

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