6 Powerful Ways to Use Social Media

How four PROFIT 500 CEOs have used social media to boost sales, cut costs and improve their products or services

Written by Kim Hart Macneill

The rapidly evolving social media landscape can be an explosive opportunity for any company, or a crisis waiting to happen. Either way, the online conversation is happening with or without you. So, it’s important to decide how to use it to your advantage. Whether you’re an early adopter or looking for a place to start, these lessons from the PROFIT CEO Summit social media panel will help you see potential benefits and uses you may never have considered.

Originally appeared on PROFITguide.com