The rapidly evolving social media landscape can be an explosive opportunity for any company, or a crisis waiting to happen. Either way, the online conversation is happening with or without you. So, it’s important to decide how to use it to your advantage. Whether you’re an early adopter or looking for a place to start, these lessons from the PROFIT CEO Summit social media panel will help you see potential benefits and uses you may never have considered.
6 Powerful Ways to Use Social Media
How four PROFIT 500 CEOs have used social media to boost sales, cut costs and improve their products or services
Originally appeared on PROFITguide.com