The most popular viral advertisements on YouTube

In an age of skippable, blockable ads and consumer indifference, these companies made ads that millions actually wanted to watch

In addition to being the world’s largest repository of video, a new route to stardom for a new generation of entertainers, and a significant source of advertising revenue for Google, YouTube has also emerged as a powerful marketing tool for advertisers. In a time when viewers are increasingly inclined to skip ads—an option that YouTube deliberately introduced—smart marketers have turned YouTube into a platform where consumers will specifically seek out ads to watch and spread them further on social media.

Here are the top 10 most popular such videos on YouTube, and their view counts as of May 2015:

Always #LikeAGirl
57.0 million

Ad Council: Love Has No Labels
51.9 million 

Adidas: Take It
38.4 million

Durex #Connect
37.1 million

Samsung: Galaxy 6 Official Introduction
31.2 million 

Android: Friends Furever
17.0 million

Samsung LifeLIVE
10.5 million

TDCanada: Sometimes you just want to say thank you #TDThanksYou
20.7 million

The Epic Driftmob feat. BMW M235
14.4 million

Dove Men+Care: RealStrength Ad
6.4 milion