Innovation

The happy accident behind Whoosh! gadget-cleaning spray

Auto-detailing products were a tough sell for a Toronto entrepreneur. A mistake led him in tech-savvy new direction

by James Cowan with illustrations by LeeAndra Cianci February 17, 2015

Toronto-based Entrepreneur Jason Greenspan started his company thinking it would make cleaning products for cars. Today Whoosh! is dedicated to keeping our electronic gadgets shiny. Here’s how Greenspan refined the final product:

Infographic showing the evolution of Whoosh! screen cleaner

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