The Art of Power Friending

Social media guru Amber Mac shares how to make the right connections

Written by Mitch Joel

She is well known in the Digital Media circles from her work on G4 Tech TV to her constant (and consistent) appearances with Leo Laporte. There are few people more connected (both online and to the New Media channels) than Amber Mac. We have been friends for many years (and constantly joke about how often we wind up connecting in airport lounges across North America). She’s not just a mass media personality either, her highly popular Podcasts,Web Nation and Command N are must-have pieces of content. More recently, she published her first book, Power Friending – Demystifying Social Media To Grow Your Business. I don’t know what took us so long to get together to chat, but the moment finally happened and here it is. Enjoy the conversation …

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #212.

(This post originally appeared on Six Pixels of Separation here.)

Mitch Joel is President of Twist Image — an award-winning Digital Marketing and Communications agency. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing best-seller. You can find him here:

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