Pulse: To tweet or not to tweet

Written by ProfitGuide

What’s your view of Twitter as a business tool, given the hype surrounding it? PROFIT posed that question in 140 characters or less to attendees of the recent Social Media Summit Canada conference in Toronto.

Bill Wittur
Managing Director, Bottree Digital Services, London, Ont.

One thing a lot of people don’t appreciate about Twitter is that the search capabilities are much more immediate than on Google. If you go to, whatever was said seconds ago about a specific topic would be part of that search, whereas with Google there’s a time lag. So, Twitter could conceivably replace €˜the breaking story.'”

Mark Ruddock
President & CEO, Viigo Inc., Toronto

It allows me to watch what’s being said about us, and about our competitors by our competitors. I get to watch search terms that are relevant to our line of business, and it gives me a fascinating way to see what the conversation is at any particular time. It teaches us what we need to be doing being better. As a technology company, it’s integral to our communication strategy.”

Aaron Kim
Senior Managing Consultant, Emerging Technologies, IBM Global Business Services, Markham, Ont.

It’s the right business tool if you have an audience that is open to it. But many people use Twitter as a one-way communication channel, and that’s a very poor strategy. You have to consider Twitter as a two-way communication tool, and you have to add your personal voice to it. If you’re not willing to spend the time on it to have that two-way conversation, it might actually hurt you more than help you.”

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