Innovation

POLL//Do You Know Your Competitive Advantage?

Think you know what's unique about your business' offering? Jaynie Smith says don't be so sure

Written by mira.shenker@profit.rogers.com

Research by competitive advantage expert Jaynie Smith suggests that 93% of executives don’t know the true reason clients buy from their companies. (Read PROFIT’s Q+A with Jaynie Smith and find out if your sales pitch is a cliché.)

How confident are you in your knowledge of your companies true competitive advantage? Weigh in by answering this quick poll.

Smith will be speaking at PROFIT’s Toronto Growth Summit on October 10. Registration is still open.

Originally appeared on PROFITguide.com