Opportunity 2013: Cybersecurity for Small Biz

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Most small companies (perhaps including yours?) are slackers when it comes to protecting themselves from digital threats. More than three-quarters of respondents to a recent survey confidently reported that their companies are safe from hackers, viruses, malware and other cybersecurity breaches—yet 69% admitted they don’t have even an informal cybersecurity policy for employees, let alone specific guidelines around issues like privacy or social media. (The study, by Symantec and the National Cyber Security Alliance, was done in the U.S., but likely reflects a similar picture here.)

To pitch cybersecurity tech to this sector, start by flashing these figures on your PowerPoint:

Read more from PROFIT’s 2013 Opportunity Guide

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