Innovation

New Online Directory for Canadian SMEs

The Canadian Federation of Independent Business launches new tool to help SMEs market themselves to Canadian consumers and each other

Written by Mira Shenker

The Canadian Federation of Independent Business (CFIB), with the support of Interac Association, has launched a national online directory for small businesses. Shopsmallbiz.ca was built to help Canadian small business owners connect with consumers and other businesses looking for local deals.

“Public opinion polls show that Canadians have enormous respect for small business owners and their contributions to society,” stated CFIB president Dan Kelly.  “However, on a weekend visit to the local big box mall or trip to shop in the U.S., we may inadvertently pass by hundreds of locally-owned and operated small firms. Shopsmallbiz.ca is designed to help give Canadians exposure to some of the fantastic products, services and deals offered by small businesses.”

Last year, CFIB piloted Canada’s Small Business Saturday and had over 4,500 small firms post an online deal for a one-day event in late October to coincide with the end of Small Business Week. According to Kelly, so many firms wanted the initiative to continue this initiative that CFIB decided to launch shopsmallbiz.ca as a permanent directory.

Canadian small businesses can sign up for free. The directory allows business owners to add and manage multiple businesses from one account and upload promotional photos and YouTube videos to appeal to consumers looking for local deals.

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Originally appeared on PROFITguide.com