A weekly digest of the most important stories and ideas in advertising and media, from our colleagues at Marketing.
This week in Ads You Must See:
Other items of note from Marketing:
Marketing Awards 2015: the complete winners list
Eleven different agencies managed to win gold at this year’s Marketing Awards, but they weren’t the night’s only honourees. In addition to the 34 gold Ms handed out were 146 silver and bronze Marketing Awards. We have a complete list of the winners for 2015, listed alphabetically by agency.
READ MORE HERE
Keep it fair: what PR can learn from the latest trend on Reddit
A new study, which analyzed more than 20,000 conversations on Reddit, found fairness showed up in nearly 80% of conversations in topics from business to politics. Two years ago, a similar examination by National of conversations on Reddit found no major, unifying narrative and fairness appeared as a theme in only 5 to 10% of conversations.
READ MORE HERE
Tim Hortons yanks Enbridge ads, Tories call for boycott
Tim Hortons has brewed up controversy for its decision to yank ads by pipeline giant Enbridge from its in-store screens and Calgary Conservative MPs Jason Kenney, Michelle Rempel and Joan Crockatt took the chain to task on Twitter.
READ MORE HERE
MORE MUST-SEE MARKETING:
- Must-See Marketing of the Week: Canada is now an app nation
- Must-See Marketing of the Week: Forget Beauty, Consumers Care About Fitness
- Must-See Marketing of the Week: Facebook and BestBuy launch new surprises
- Must-See Marketing of the Week: Maple Leaf Foods want you to ditch your mobile device for hot dogs
