A weekly digest of the most important stories and ideas in advertising and media, from our colleagues at Marketing.
LULULEMON STRETCHES PRODUCT ASSORTMENT TO INCLUDE BEER
Lululemon partnered with Stanley Park Brewing, another Vancouver-based business, to create a beer called Curiosity Lager now available in 400 liquor stores across B.C. and Alberta. This is actually the second time the retailer’s dabbled into the beer business. Last summer, the two companies worked together to create a beer called the Sunset Strawberry Wit, which was sold exclusively at the SeaWheeze Sunset Festival.
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SAPUTO REPOSITIONS NUTRILAIT MILK BRAND FOR A MESSY LIFE
With overall milk sales struggling, Canada’s dairy giant Saputo has introduced a new look for its milk brand Nutrilait, which can be found on Loblaws and Provigo shelves in Quebec now. Saputo wanted to make the brand stand out on shelves and resonate with shoppers, and replaced images of farms and cows on packaging with clean-cut, text-based design, to better score with its on the go urban consumers.
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AOL EXPERIMENTS WITH MORE INTERACTIVE VIDEO ADS
AOL introduced preroll ads that users can skip if they respond to a poll from the advertiser. It’s one of five new video ad formats they’ve introduced to its video properties, designed to make its preroll ads more engaging. The ads will be offered on AOL On, the video hub that hosts video contents for AOL’s properties Huffington Post, TechCrunch and Engadget.
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MORE MUST-SEE MARKETING:
- Must-See Marketing: Crisis management with WestJet and Subway
- Must-See Marketing: Leo Burnett wins big at Cannes
- Must-See Marketing of the Week: Smoke’s Poutinerie is poised for global growth
- Must-See Marketing of the Week: Buzzfeed launches in Canada
