A weekly digest of the most important stories and ideas in advertising and media, from our colleagues at Marketing.
WESTJET’S EXPERT SOCIAL MEDIA RESPONSE TO BOMB HOAXES
West Jet’s recent handling of four consecutive bomb threats, sets an example for other companies on how to properly use social media throughout a crisis. Rather than trying to keep the threats quiet, the airline company shared just enough information with the general public through Twitter, to help settle everybody’s concerns while not compromising the investigation or people’s safety.
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SUBWAY’S SPOKESPERSON CRISIS: PR EXPERTS WEIGH IN
The latest FBI raid of Subway’s celebrity spokesperson Jared Fogle’s home poses a PR problem for Subway, as the investigation is linked to a former Jared Foundation employee, who was arrested in a child pornography case earlier this year. Subway already announced it was suspending its relationship with Fogle, we have four PR experts weigh in on how the event will impact Subway’s brand.
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FACEBOOK NO LONGER CHARGES LIKES AND SHARES AS AD CLICKS
Facebook is differentiating ‘likes’ and ‘shares’ in its definition of a “click” to make it easier for direct marketers and small businesses who cares most about getting traffic on their site instead of social engagement and branding.
READ MORE HERE
MORE MUST-SEE MARKETING:
- Must-See Marketing: Leo Burnett wins big at Cannes
- Must-See Marketing of the Week: Smoke’s Poutinerie is poised for global growth
- Must-See Marketing of the Week: Buzzfeed launches in Canada
- Must-See Marketing of the Week: Canada’s best marketers of the year
