A weekly digest of the most important stories and ideas in advertising and media, from our colleagues at Marketing.
This week in Ads You Must See:
Other items of note from Marketing:
Survey finds that most consumers actually like how they look, spawns new term: “beauty fatigue”
Contrary to what marketers might think, most consumers like how they look and feel positive about their bodies, according to a new report from Havas Worldwide. And globally, there’s a prevailing attitude of “beauty fatigue”— the pushback against artificial, imposed standards of beauty.
READ MORE HERE
Toronto weight loss clinic, recently cautioned by formal body for producing misleading ads, launches new campaign poking fun at fad diets
Toronto strategy and creative agency Giants & Gentlemen has launched a new video campaign for weight-loss firm Dr. Bernstein. With the tagline, “Been there. Done that? Time for something that works,” the campaign launched May 4 is aimed at those who have tried several diet fads without success. The video, which will be seen on TV, online, pre-roll and OOH, pokes fun at several dieting trends, from green smoothies to ’80s aerobics.
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Attention spans are affected by digital media and that’s good news for marketers
People’s attention spans are dwindling, but it’s not all bad news for marketers. Tech-savvy consumers are getting better at processing information and encoding that information to memory, according to a new study from Microsoft Canada.
READ MORE HERE
MORE MUST-SEE MARKETING:
- Must-See Marketing of the Week: Gap’s attempts at reinvention aren’t boosting sales
- Must-See Marketing of the Week: Google wants YouTube to be a shopping destination
- Must-See Marketing of the Week: The case for why retailers should free up their data
- Must-See Marketing: Disgraced former Bell president gets new job with Sprint
