Must-See Marketing of the Week: Facebook and Best Buy launch new surprises

Plus, a look inside the social media strategy of iconic Toronto retailer Honest Ed’s

A weekly digest of the most important stories and ideas in advertising and media, from our colleagues at Marketing.

This week in Ads You Must See:

Other items of note from Marketing:

Publishers to get 100% of ad revenue from Facebook articles

Facebook launched Instant Article, its new mobile-focused publishing platform, on Tuesday. It loads articles on Facebook instantly when you tap on it on your smartphone, almost 10 times faster than the standard mobile web. News sites like the New York Times, National Geographic, BBC News and BuzzFeed have already partnered with Facebook to launch content. Facebook says publishers get to keep 100% of the ad dollars generated by their content. This will help boost their revenues, considering a large chunk of their traffic comes from Facebook referrals. Along with a faster experience, Instant Articles also introduces a set of interactive features that allows publishers to tell a story in a more visual and animated way.


Did Best Buy just one-up Amazon?

Best Buy Canada is launching a new omni-channel platform called Marketplace that invites other retailers to sell their products on What’s most appealing about this setup is that it allows shoppers to pick up third-party goods at its 192 bricks-and-mortar stores and Best Buy processes the returns for the retailers. Experts consider this a sound strategy for Best Buy to top Amazon by offering retailers something that Amazon doesn’t have.


Content marketing lessons I learned from Honest Ed

Honest Ed’s, the iconic flashy discount store at the corner of Bloor and Bathurst in Toronto, is a lesson in content and social media marketing. Social media and content marketing expert Martin Waxman considers the store a pioneer in social media and explains what makes it so successful.