Must-See Marketing of the Week: Game of Thrones is coming to a pop-up shop near you

Plus, finding a new consumer group by taking a stand on a social issue, and pharmacists are more than just pill dispensers

A weekly digest of the most important stories and ideas in advertising and media, from our colleagues at Marketing.

This week in Ads You Must See:

Other items of note from Marketing:

Game of Thrones fans will get a chance to sit on the iron throne thanks to HBO Canada and Bell Media. In anticipation of the fifth season of HBO’s hit show, Bell Media is opening a themed pop-up shop in downtown Toronto where fans can get their hands on a selection of Game of Thrones products, and pose for pictures with the show’s iconic chair.  “Game of Thrones has consistently benefited from standout advertising, befitting its status as one of TV’s prestige programs,” writes Marketing’s Chris Powell.  The pop-up shop will open from April 6 to April 19 at 277 Queen St. West, and will also feature merchandise from the broadcaster’s current program line-up.

Read more here.

Pharmacists’ role isn’t just to dispense medication, and a new campaign from the Ontario Pharmacists Association is attempting to quash that stereotype. The launch of “Pharmacists Offer More” campaign—the association’s first-ever advertising campaign—shows the public the scope of services that pharmacists can offer, including giving someone the flu shot, managing someone’s diabetes, and helping someone quit smoking.  The campaign was timed to coincide with Pharmacists Awareness Month, which takes place in March, and will run until the end of the month.

A sweater made from the hair of more than 100 LGBT people is aiming to eliminate the misuse of the word gay.  Created by the Canadian Centre for Gender and Sexual Diversity (CCGSD), the “Gay Sweater,” which Ottawa-based CCGSD says is the first and only truly gay object, debuted at the launch of Toronto Fashion Week on March 24.  “Developed in partnership with Toronto-based shop Saatchi & Saatchi Canada, the sweater is intended to do more than raise a few eyebrows — it’s a vehicle to shed light on the hurt caused by using the word gay to describe things that are unpleasant, unattractive or annoying,” writes Marketing’s Michelle DiPardo.  To get it’s message across, CCGSD created a four-minute film titled “The Gay Sweater, the World’s First and Only Gay Object.”

Watch the short film here.