Innovation

Ernie Crawford, Crawford Technologies

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Crawford Technologies is a software development company that builds software for large organizations to use so they can optimize the way they send their statements and bills to customers. The software gives companies the power to archive their records and retrieve them at any time. In this video, CEO Ernie Crawford explains why listening to his customers has helped him succeed. For one, he’s made his software in a way that allows the companies to easily convert their statements into brail, large print and e-text. By listening to his clients, he learned why and how to cater to those that matter most — the customers.

Originally appeared on PROFITguide.com
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