Meet Canada’s Top 10 Passion Capitalists of 2014

The 10 organizations that best exemplify the tenets of great corporate citizenry in 2014

Canada Goose CEO Dani Reiss in his office

Canada Goose CEO Dani Reiss, one of Canada’s Top 10 Passion Capitalists. (Naomi Harris)

What does it take to run a great organization in 2014? More than just a great product and some smart strategy. Today’s best businesses are those that, yes, offer something the market wants—but they do it in a way that’s uniquely energetic, sustainable and intense.

These are Canada’s Passion Capitalists. Inspired by the book Passion Capital by Paul Alofs and run by Knightsbridge Human Capital Solutions and Richardson GMP Ltd., the awards program recognizes the organizations that best exemplify seven tenets of excellent corporate citizenry: creed, culture, courage, brand, resources, strategy and persistence.

This year, 10 organizations joined the ranks of Canada’s Passion Capitalists. Here they are, along with a bit about where each particularly excels:

Bluedrop Performance Learning Inc.

St. John’s, Nfld.

Sheer persistence: Bluedrop fostered major community cred when it bought a derelict meat-packing plant in downtown St. John’s and painstakingly renovated it into a beautiful workspace.

Canada Goose Inc.


Brilliant branding: Word of mouth has been key to Canada Goose’s evolution from a local Toronto coat maker to a renowned global brand. The firm’s tag line, “Ask Anyone Who Knows,” prompts customers to talk up its goods.

Read: An Inside Look at How the CEO of Canada Goose Works

Canadian Tire Corp.


Smart strategy: Canadian Tire uses customer buzz for good by mining real user reviews to identify its most innovative products, which then earn the “Tested for Life in Canada” badge.

Read: How Canadian Tire’s New President is Taking the Retailer Into the Digital Age

Cadillac Fairview Corp.


Courageous moves: Cadillac Fairview’s 2012 decision to buy back several major leases from Sears Canada was bold, but it allowed the firm to snag a deal with Nordstrom. The move positions the real estate giant to lead the entry of high-end U.S. retail chains into Canada.

Clearpath Robotics

Kitchener, Ont.

Smart strategy: Clearpath Robotics is changing the world with its life-saving robots and its humanitarian mission is key to motivating its staff.

Kingston General Hospital

Kingston, Ont.

Creed in action: Six years ago, KGH patients and families said they didn’t feel safe in the hospital. So management created a program to include patients in all decisions, resulting in dramatic improvements in many areas of care.

Peace Hills Insurance


Culture first: Employee retention is such a priority for Peace Hills that the firm conducts “stay interviews” with staff to address job frustrations early on.

Sleep Country Canada


The right resources: Sleep Country motivates front-line staff by arming them with knowledge (each one spends three weeks training before hitting the sales floor) and autonomy, leading to happier people—and higher sales.

From the Archives: Sleep Country Canada’s Co-Founder Christine Magee on her Legendary Entrepreneurial Career

Toronto International Film Festival


Smart strategy: Want more clients? Add more inventory. The 2010 opening of the sleek TIFF Bell Lightbox marked the festival’s transition from an 11-day event to a year-round hub for cinephiles.

WestJet Airlines Ltd.


Brilliant branding: WestJet’s “Christmas Miracle” video—which featured an elaborate gift-giving plan—was meant to catch media attention. It became one of the biggest viral hits of 2013, winning more than a dozen ad awards and yielding what the airline calls “simply astounding” financial results.