Since YouTube launched skippable ads five years ago, brands that advertise on the platform have had to become more creative to get viewers to watch. With the year coming to a close, Google Canada released its list of the most popular video ads among Canadian viewers this year.
People spent approximately 30 million hours watching all 120 ads that were featured on the YouTube Ads Leaderboard in 2015. “This year’s top trending ads demonstrate that brands are now creating content that’s meant to entertain and inspire, not just persuade,” a Google spokesperson says. Ads that spark powerful conversations about social issues like Always’ #LikeAGirl campaign, and gaming ads—gaming videos are among the site’s most popular genres—like Clash of Clans and Boom Beach made strong showings.
Here are the 10 most popular video ads of this year, and their view counts as of December 2015:
Clash of Clans: Revenge (Official Super Bowl TV Commercial)
Great Plan (Official TV Commercial)
#BestBuds | 2015 Budweiser Super Bowl Commercial “Lost Dog”
Dove Men+Care shares your first fatherhood moments this Father’s Day
Reebok – Freak Show – Be More Human
Duracell Star Wars Commercial: Battle for Christmas Morning
Tim Hortons Drive Thru Rookies with Sid & Nate
MORE ABOUT YOUTUBE, STREAMING VIDEO & MARKETING:
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- Three ways Facebook can beat YouTube at its own game
- The most popular viral advertisements on YouTube
- Vertical video could be the next big thing in mobile advertising