Branding and the Entrepreneur

Arlene Dickinson, CEO of Venture Communications (and panelist on CBC's the Dragons' Den) shares key lessons about how to achieve an effective marketing balance.

Written by Robert Gold & Andrew Brown

PROFIT BusinessCast 252 enters the lair with Arlene Dickinson, CEO, Venture Communications, and award winning star of CBC’s Dragons’ Den. Arlene knows branding and entrepreneurs, but what happens when the entrepreneur’s star shines brighter than his or her company’s? Find out, this and a lot more, from the latest guru to join the PROFIT BusinessCast Guru Round Table.

Originally appeared on