High Five

DON’T:

DO:
consider joint ventures with Brazilian partners if you’re a manufacturer. You’ll avoid some extremely complicated import duties and tariffs and open doors to other South American markets through the MERCOSUR trade agreement.

DON’T:
offer company literature in Spanish when a Portuguese translation isn’t available. Because Brazilians take pride in their distinctiveness in Latin America, they’d rather operate in English.

DO:
appeal to Brazil’s national pride. Get on a client’s good side by referring to specific Brazilian strengths.

DON’T:
SB

© 2004 Susanne Baillie