For the third consecutive year, WestJet has been named the country’s most attractive employer by job seekers in Canada.
The award, which is given out by employment agency Randstad Canada, is based on a poll of 8,500 workers and job seekers who are asked to rank 150 Canadian businesses according to whether they’d like to work there. Bombardier, IBM Canada, Canadian Solar Inc. and CAE Inc. also placed in the top five. Winners were revealed at a special reception held on Wednesday evening in Toronto at the Art Gallery of Ontario.
Over the past few months, WestJet has attracted attention for its viral marketing campaigns, particularly during the Christmas season.
“Some of the fun stuff they’ve done… I think it puts a bit of a human profile to a corporation,” said Tom Turpin, Randstad Canada’s president of technology and engineering, in an interview at the event. “It sets a tone that this place – not only are they forward thinking and a great place to work, but you might have fun every day going in, too.”
As part of the poll results, Randstad also revealed that Canada’s most attractive sector for work is “Transport & Logistics.” High tech manufacturing, healthcare and finance were also highly ranked by poll respondents. As for what Canadians are looking for in an employer, you might have guessed that salary and benefits top the list, but career progression, a convenient location and a good work-life balance were cited as well. Interestingly, more female than male poll respondents cited “flexibility” and a “pleasant atmosphere” as an attractive job quality, while more men than women said they were drawn to companies with “strong financial health” and “strong management.”
About 300 members of Canada’s business community gathered for cocktails in the Baillie Court event space at the AGO before the Randstad Award winners were announced. Spotted at the reception were representatives from several prominent Canadian companies, including Lululemon, RBC, Telus, Indigo, Deloitte and Canadian Pacific Railway.