Companies & Industries

Taco Bell finally brings Doritos Locos Tacos to Canada, plus a good gag: Peter Nowak


The big news of the week has to be that a long-awaited American product is finally making its way north. Verizon cellphones? Heck no. It’s Taco Bell’s Doritos Locos Tacos, which will be available in Canada as of Sept. 2.

Even better is the particularly ingenious marketing campaign attached to the tacos. A good number of Canadians – including yours truly – have been fuming for nearly two years over the inexplicable unavailability of the hugely popular product north of the border. The chain decided to turn that veritable anger into a plus by making some complainers eat their words, literally.

As the video spot below shows, Taco Bell brought in a few individuals who had posted angry comments on social media, then presented them with Doritos tacos that had those comments etched in with a laser. The result, predictably, was chuckles:

To be honest, I’m a little hurt I wasn’t included. I’ve driven to Buffalo to try Cool Ranch Doritos tacos, suggested that Canada should adopt a national taco strategy, and even made my own Doritos nachos. Where’s the reciprocated love, Taco Bell?