Remember the adage “You get what you pay for”? Well, you don’t need a polling company to tell you that research funded by corporations might be less than scientifically reliable. After all, as interested as we were to hear that a majority of Americans believe coffee is the key to a healthy, loving relationship (cheers, Seattle’s Best Coffee), it’s also the case that 60% think handwritten notes are the secret to everlasting love (thanks, Pilot Pen Corp.). In the interest of science, we pored over the results from dozens of paid-for surveys and studies. We present to you a feedback loop of corporate-sponsored research.
FILED UNDER: corporate Feb. 18 2013 issue infographic trailing indicator