Companies & Industries

Kate Upton rocks Canada Goose for Sports Illustrated swimsuit edition

Check out the cover photo.

Now, personally, I leave my swimming trunks at home when the weather’s cold, but then I don’t imagine I could pull off this paradoxical combo as well as model Kate Upton, who rocks nothing more than a Canada Goose jacket and bikini bottom as Sports Illustrated’s latest swimsuit edition cover girl.

The new issue hits stands this week. Only the edge of Canada Goose’s logo is visible, but the design of the jacket, which includes the Toronto-based clothier’s signature fur trim, should make the brand obvious to anyone already familiar with it. Which should be quite a few folks; despite our warming climate, the jacket maker’s winter coats have been growing in popularity both down south and abroad. This fantastic bit of product placement should only help matters—and it didn’t cost the company a dime.

Canada Goose tends to veer away from the norm when it comes to advertising, and this is the second time in the last month the brand has flirted with America’s cultural elite. In January, the company was the official outerwear sponsor for the Sundance Film Festival, where it handed out a total of 300 custom-designed jackets to filmmakers and jury members.

But none of them, we can assume, looked this good wearing it: