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Million-dollar suits for a white-hot industry

Startup clothes

LIKE A BOSS02Million-dollar suits? No, not literally. But you have to admit these four CEOs of Vancouver’s white-hot startup scene do look like they’re worth every penny, no? PHOTOGRAPHS BY EVAAN KHERAJ + WARDROBE STYLING BY LUISA RINO



Igor Faletski is proud to say he’s never received a dime from anyone. The 28-year old’s company, which helps businesses easily convert their existing websites into smartphone and tablet versions, has been entirely self-funded since its inception in Vancouver six years ago. “We were always profitable,” Faletski says. Mobify offers its platform free to most users, but makes its money through selling enterprise subscriptions and working with large companies like Starbucks and Lululemon. Everything’s going exactly as planned, he says: Mobify is now used in North America, Europe, Brazil and Japan, and “the company will more than double its business this year.”

Igor Faletski, co-founder and CEO, Mobify , Suit, $1,398, Z Zegna at Harry Rosen, Shirt, $50, Hudson Room at The Bay, Tie, $88, J.Crew, Pocket square, $32, Banana Republic, Scarf, $625, Brunello Cucinelli at Harry Rosen, Sunglasses, $430, Tom Ford at Holt Renfrew




Recon develops heads-up display technology for high-end ski goggles, but that wasn’t Dan Eisenhardt’s original plan. A former competitive swimmer, he had initially envisioned his technology working underwater. But problems with the patent forced him to change direction— for the better, he adds, since skiers spend more money on gear. “All the major brands have Recon-enabled goggles now,” he says. The newest versions receive calls and texts, connect online and even show skiers where they are on a live map as they’re slaloming downhill. Nowadays, the 38-year-old wouldn’t consider hitting the slopes without a pair. “I always have a gadget on me,” he says. “I can’t live without constant information.”

Dan Eisenhardt, founder, CEO, Recon Instruments, Suit, $920 ($610 for jacket, $310 for pants), Banana Republic Monogram, Shirt, $95, Banana Republic, Tie, $100, Brooks Brothers, Tie clip, $30, Hudson Room at The Bay, Pocket square, $46, Brooks Brothers, Belt, $110, Boss Hugo Boss at Harry Rosen, Overcoat, $385, Brooks Brothers, Boots, $634, Alfred Sargent for J.Crew, Sunglasses, $590, Mykita & Bernhard, Prayer bead bracelet, $450, David Yurman at Holt Renfrew, Watch, $140, Kenneth Cole, Computer bag, $250, Kenneth Cole



“I haven’t ever met a smallbusiness person who likes to do accounting,” says Jim Secord. The way to simplify that process today, of course, is to make it mobile: from e-mail to calendars, so much of our lives is now organized on smartphones that it makes sense to add accounting and bookkeeping to the list. With Kashoo, small-business owners can send invoices from their phones and track expenses as easily as snapping pictures of their receipts—“as opposed to stuffing them into shoeboxes.” After all, the 45-year-old CEO believes work should be fun. “Our office is in Gastown,” he says, “so that’s a big part of our
company culture, whether it’s grabbing beers after work or going out for lunch.”

Jim Secord, CEO, Kashoo, Suit, $2,595, Z Zegna at Harry Rosen, Shirt, $185, Boss Hugo Boss at Harry Rosen, Tie, $185, Zegna, Pocket square, $85, Zegna, Tie clip, $25, Hudson Room at The Bay, Double monk strap shoes, $350, Hugo Boss, Watch, $150, Kenneth Cole, Hat, $88, Brooks Brothers, Trench coat, $655, Brooks Brothers,



Jay Giraud wants to welcome you to the Internet of Things. It’s not just your smartphone that’s connecting online, but also your radio, your fridge and, of course, your car. This summer, the 37-year-old CEO debuted a small device that plugs in under the dashboard of your vehicle and sends its vital details to the cloud; the data can then be used by a number of Mojio apps that, say, turn off the power in your house when you leave the driveway or alert you when your daughter drives over the speed limit. “We’re all about making driving awesome,” he says.

Jay Giraud, founder and CEO, Mojio Suit, $2,100, Gucci at Holt Renfrew, Shirt, $265, Paul Smith at Holt Renfrew, Tie, $160, Burberry at Holt Renfrew, Pocket square, $64, J.Crew, Sunglasses, $98, Banana Republic, Tablet case, $60, Kenneth Cole Reaction



“We’re growing apart in this super hyperconnected world, and the way we communicate is very diluted,” says 39-year-old CEO Danny Robinson. “There’s no heart.” Hence the motivation behind Perch, an app that turns regular iPads and iPhones into always-on two-way communication devices. Perch employs facial recognition technology to unmute an otherwise silent video stream between, for example, a pair of satellite offices. As a father of two, Robinson thinks Perch could also work well for busy families. “You can just walk up naturally to the screen, see Bob or Mary on the other side and say, ‘Hey, Mary! What’s up?’”

Danny Robinson, CEO, Perch, Suit, $1,098, Boss Hugo Boss at Harry Rosen, Shirt, $80, Ralph Lauren at The Bay, Tie, $88, J.Crew, Pocket square, $23 (three-pack) Harry Rosen, Sunglasses, $155, Carrera at The Bay, Scarf, $650, Brunello Cucinelli at Holt Renfrew.