NEW YORK, N.Y. – Wells Fargo has launched a new advertising campaign to address the company’s ongoing sales practices scandal and what it is doing to make things right for its customers.
The campaign, which launched Monday, is being rolled out nationally on major network evening newscasts as well as the Sunday talk shows. Wells is also buying ads on the major Spanish language networks Telemundo and Univision, a bank spokesman said.
The TV ads are to supplement print and digital ads Wells Fargo rolled out earlier this month.
Wells Fargo is embroiled in the biggest scandal in its 164-year history after the bank admitted that it opened up to 2 million bank and credit card accounts without customers’ authorization. The scandal led to the abrupt retirement this month of its CEO, John Stumpf.