Sears sweetens rewards for MasterCard loyalty customers

HOFFMAN ESTATES, Ill. – Sears is sweetening the rewards for its MasterCard customers linked to its loyalty program, letting them earn more points at many stores.

Sears Holdings Corp., which operates Sears and Kmart stores, says that starting Nov. 1, more than 5 million Sears MasterCard holders will earn more rewards linked to the retailer’s Shop Your Way program through Dec. 31, 2017. Sears MasterCard customers now receive 1 per cent in Shop Your Way rewards points for eligible purchases. The new offer lets them get up to 5 per cent from their purchases at a variety of stores from gas stations to restaurants to redeem at Sears and Kmart stores.

The ailing retailer, which is trying to become a members-focused business, wants to make MasterCard a core element of its Shop Your Way program. Sears plans to issue newly designed branded Shop Your Way cards to members starting March 2017.

“It’s really about building loyalty,” says Terry Rolecek, head of Shop Your Way Financial Services at Sears Holdings.