Sears starting sales earlier than ever on Thanksgiving to lure shoppers

HOFFMAN ESTATES, Ill. – Sears and Kmart say they will open on Thanksgiving day again this year with extended hours to draw shoppers.

Sears will open at its earliest time ever — letting shoppers in at 6 p.m. on Thanksgiving. The retailer decided two years ago to open on Thanksgiving and nudged up its opening time by two hours this year.

Kmart will open its doors at 6 a.m. on Thanksgiving and stay open for 42 hours straight, an hour longer than last year.

The company is also offering special offers at both chains in the weeks preceding Thanksgiving.

A number of retailers have decided to open on Thanksgiving to lure shoppers as the holiday season can account for up to 40 per cent of a retailer’s annual sales.