Pitaro named chair of Disney consumer products, interactive

GLENDALE, Calif. – Jimmy Pitaro, a former Yahoo media executive who joined Disney in 2010, has been promoted to chairman of its consumer products and interactive media division.

Since June of last year, Pitaro was co-chair of the newly combined Disney unit with Leslie Ferraro, but Ferraro, a 17-year veteran of the company, is departing Disney to pursue marketing projects with Disney as her first client, the company said Monday.

Pitaro will report to Chief Operating Officer Tom Staggs and CEO Bob Iger.

With more of its products using technology at its core, like its Disney Playmation brand of connected toys, Walt Disney Co. last year combined its consumer products and interactive divisions into one to share technological expertise, and better align their licensing and retailing functions.