NEW YORK, N.Y. – McDonald’s is partnering with Greek yogurt maker Chobani for its parfaits and smoothies in Southern California as the fast-food chain tries to transform into a “modern, progressive burger company.”
A McDonald’s spokeswoman, Lisa McComb, says the partnership is limited to a regional test of about 800 restaurants in Los Angeles and San Diego.
“It’s very premature to determine if it may expand,” she wrote.
A Chobani representative was not immediately available for comment. The partnership was reported earlier Tuesday in the San Diego Union Tribune.
McDonald’s restaurants in Southern California this week also began offering two breakfast bowls. One is made with egg whites, turkey sausage, spinach and kale. The other is made with scrambled eggs and chorizo and includes a hash brown. The chain had tested the bowls on a more limited basis last year, which McComb said was for “operational learnings and customer feedback.”
The Southern California restaurants are also offering a “Simple Delights Menu” that lists options like apple slices, smoothies and the yogurt parfait made with Chobani.
The change-up in Southern California comes as McDonald’s Corp. fights to step up its image, as sales have slumped amid changing tastes and intensifying competition. CEO Steve Easterbrook, who took over last March, has said he wants to transform McDonald’s into a “modern, progressive burger company.” One of the biggest moves under Easterbrook was the introduction of an all-day breakfast menu in October, which generated positive headlines for the company.
Whether it leads to sustained sales growth remains to be seen. In January, McDonald’s said sales jumped 5.7 per cent at established U.S. locations in the last three months of 2015, marking its best showing in four years. But the company did not disclose how much of the increase was driven by an uptick in customer visits, versus factors such as price hikes.