Headphone maker’s digital music spinoff Beats Music – formerly MOG – set to launch in January

LOS ANGELES, Calif. – Beats Music, the digital music spinoff of headphone maker Beats Electronics LLC, is set to launch in January.

Beats Music is based on the platform of MOG, the subscription music service that Beats bought in July 2012. Beats Music became a stand-alone company in March after a $60 million investment by Access Industries, which also bought Warner Music Group Corp. in June 2011.

Beats Electronics was founded in 2008 by hip hop producer Dr. Dre and music executive Jimmy Iovine.

The launch date — slightly later than the late 2013 target set earlier — was announced by CEO Ian Rogers in a blog post Wednesday.

Rogers didn’t offer details on the Beats Music model, but he did acknowledge the delay, attaching a video of an Orson Welles pitch in which the late actor says, “We will sell no wine before its time.”

The service will likely compete with streadming subscription services like Spotify, Rhapsody and Rdio.

MOG costs $10 a month for unlimited playback of more than 15 million tracks on mobile devices, or $5 a month for ad-free listening on computers.

MOG subscribers were sent emails Wednesday encouraging them to save usernames on



Ian Rogers’ blog,