News

Gallery: Our favourite companies in 2011

Reputation is a tricky thing to quantify, but Canadian Business teamed up with the Reputation Institute to assess how some of Canada’s biggest companies rank. Here are the top 25 results from our second annual poll.

By CB Staff June 27, 2011

Gallery

1 / 26 Reputation is a tricky thing to quantify, but CanadiannBusiness teamed up with international research and consultingnorganization Reputation Institute to assess how some of Canada’s biggest companies by revenue rank. Focusing on those that deal directly with consumers or have a high publicnprofile, each company was rated by 100 people familiar with the firm on itsngovernance, corporate citizenship, innovation, workplace, leadership,nperformance, and products and services. The survey also rated consumers’ trust,nesteem and goodwill toward the brand. Here are the top 25 results fromnthe second annual survey.

Our favourite companies: 2011

Reputation is a tricky thing to quantify, but Canadian
Business teamed up with international research and consulting
organization Reputation Institute to assess how some of Canada’s biggest companies by revenue rank. Focusing on those that deal directly with consumers or have a high public
profile, each company was rated by 100 people familiar with the firm on its
governance, corporate citizenship, innovation, workplace, leadership,
performance, and products and services. The survey also rated consumers’ trust,
esteem and goodwill toward the brand. Here are the top 25 results from
the second annual survey.