WASHINGTON – Federal regulators are suing baby food-maker Gerber for claiming that its Good Start Gentle formula can prevent or reduce allergies in children.
The Federal Trade Commission says that claim is bogus and that the New Jersey-based company misled consumers by suggesting the formula was the first to meet government approval for reducing the risk of allergies.
The FTC says it wants Gerber to remove that claim from formula labels and advertisements. The agency also wants Gerber to reimburse consumers who have bought the formula since 2011, when the claim began.
Gerber Products Co., also known as Nestlé Infant Nutrition, says in a statement that it believes it has met all legal requirements about product claims.