Emporio Armani, Versace, Diesel headline Milan fashion Day 3

MILAN – The Italian fashion industry is deeply tied to its manufacturing base, with the textile mills that populate northern Italy key to helping designers realize their particular visions. This could explain the fashion world’s fascination with reclaiming disused industrial spaces to show off the finished product.

The third day of Milan Fashion Week for next spring and summer started with the fashion herd thronging past bemused Italian postal workers preparing the day’s deliveries as the well-heeled and freshly caffeinated crowd filled an old depot that became the backdrop for Diesel Black Gold’s Milan womenswear debut. The space even came with its own, complementary, industrial-sized “No Smoking” sign, which once safeguarded the daily mail but now protects high fashion.

Gucci has adopted a former rail depot nearby, while Giamba and No. 21 showed off their wares in an abandoned factory set in a middle-class neighbourhood in a juxtaposition that demonstrates how integrated work and life in Italy are, despite stereotypes to the contrary.

Some highlights from Friday’s womenswear previews for fall/winter 2016/17:



Renzo Rosso has repatriated his Diesel Black Gold fashion label to Milan from New York, in a victory for the Italian Fashion Chamber, which under new management is working to energize the national fashion system. Rosso brought menswear to Milan several years ago.

“Together we want to make Milan the most important fashion week in the world,” Rosso said backstage.

Texture defined the clean, youthful looks, with a velvet top with puffy short sleeves tucked into a quilted mini, or a soft turtleneck sweater paired with a stud-laden leather mini.

The latest Diesel Black Gold collection combined power with utility: Jackets were inventive combinations of a standard leather biker front finished with a billowing quilted hoodie in the back.

Trousers were high-waisted, including Diesel’s trademark jeans in a version with stripes of contrasting stripes of velvet, leather and sparkling brocade. Footwear included lace-up military-style boots. The colour palette was rigorously blue, black and grey with a few white contrast pieces.



At 81, Giorgio Armani shot a youthful wink at the fashion crowd from his Emporio Armani line.

The designer embraced the digital language of today’s youth, creating his own off-skew emojis out of circles, triangles and squares in yellow, pink and green — the season’s motifs. One of the winking pieces, a cropped striped sweater, best belied an understanding of the digital generation’s desire to transform this global communication form into wearable mascots — that is the desire to make the virtual concrete.

Armani dubbed the collection “New Pop.” And his Emporio fall/winter 2016/17 geometrical motifs graced handbags, were printed on blouses and became colorful broaches.

Armani’s indulgence in whimsy never comes at the expense of the brand’s youthful elegance. Short trousers were loosely pleated, resembling skirts, and skirts were mini but not micro. Jackets were cropped and disciplined, with a double-breasted pea coat gaining sophistication from a green high-neck sweater that peeked from the hem and pixelated print trousers. Evening looks sparkled, including sheer cropped tops with a collage of shapes protecting the wearer’s modesty worn with Bermuda shorts that were as soft as a skirt.



She’s a very kinky girl, the Giamba girl’s a super freak.

The looks for Giambattista Valli’s signature Giamba line are made of lace and leather, sheers and furs, graffiti prints and zebra patterns for an urban jungle feel inspired by Nan Goldin’s photographs of 1980s Greenwich Village subculture.

Italian-Brazilian socialite and Instagrammer Bianca Brandolini D’Adda purred at a photo backstage of a black bustier dress with a bodice of a repeating cat face pattern, declaring: “That one!”

The Giamba girl is glam-thuggish in a hoody pulled over a baseball cap, baggy leather shorts over matching leggings and finished with a sequin jacket. Alternatively, she’s coquettish in a long lacey and a sequin dress that runs the gamut from transparent to frilly ribbon-covered numbers. Such touches as sheer lace and images of an open mouth being fed a raspberry lent a kinky expression to the collection.

Fashion is all about inspiring girls to express themselves “in a ruthless way,” Valli said backstage, even if they “do it at home, with pieces from their wardrobe or buying vintage.” The discussion about rushing looks into stores misses the point, he said.

“I think it is nice to inspire and if we bring the things right to the stores we are never going to be billionaires like Zara, Mango and H&M,” Giamba said. “I do fashion, of course, to sell. It’s a priority. But the biggest priority is to inspire people with a new look.”