Burberry 6-month revenue above 1 billion pounds for first time amid digital marketing strategy

LONDON – Luxury goods maker Burberry saw its six-month revenue exceed 1billion pounds ($1.5 billion) for the first time as it reaps the benefits its digital marketing strategy.

Chief executive Angela Ahrendts says the milestone — a 17 per cent increase compared with the same six-month period ending in September last year — reflects the strength of the brand. The company expects sustainable profits across its portfolio.

Ahrendts, who is leaving Burberry to become a senior vice-president at Apple, is handing over control to creative director Christopher Bailey, who has championed the melding of digital and mobile technology with the Burberry brand.

The maker of the iconic trench coat reported profits of 112 million pounds in the six months ending in September, compared with 85 million pounds last year.