ATLANTIC CITY, N.J. – Atlantic City’s casino revenue fell below $3 billion last year for the first time in 22 years, as increasing competition in the northeastern U.S. continued to shrink the market.
Figures released Tuesday by the state Division of Gaming Enforcement showed the city’s casinos won $2.86 billion in 2013, down from just over $3 billion in 2012.
It marked the seventh straight year of plunging gambling revenue for Atlantic City, which won $5.2 billion in 2006. That was the year the first of what would become 12 Pennsylvania casinos opened, cutting deeply into a market the New Jersey resort town once called its own.
The casino saturation claimed its first New Jersey victim on Monday when the Atlantic Club Casino Hotel shut down, leaving Atlantic City with 11 casinos.
“Obviously it’s disappointing to see another year where it’s a decline,” said Tony Rodio, president of the Tropicana Casino and Resort, and head of the Casino Association of New Jersey. “But hopefully with the addition of Internet gambling, I think you’re going to see an increase in 2014.”
The revenue figures showed the state’s fledgling Internet gambling industry being dominated by two main players: the Borgata Hotel Casino & Spa, and Caesars Interactive, which together won $6.1 million of the $8.4 million that was taken in by the New Jersey Internet gambling sites over the final five weeks of 2013.
The Borgata, with its Party Poker online brand, took in more than $3.7 million in online gambling revenue since Internet betting began in New Jersey on Nov. 21.
“Our network has attracted the largest pool of players in the New Jersey online market, allowing us to offer our customers a wide selection of games and table stakes at all times,” said Keith Smith, president of Boyd Gaming, which owns half of the Borgata. “This gives our network a significant competitive advantage and positions us for further success.”
He also said the initial figures answer one key question, at least for the Borgata: whether Internet gambling will bring in new revenue, or simply cannibalize existing brick-and-mortar operations.
“When matching our online and land-based databases, we found that 60 per cent of online casino customers had not been to Borgata in over a year, and over 75 per cent had made fewer than two trips to Borgata in the past year,” Smith said. “And on a combined basis, online and land-based poker revenue at Borgata was up more than 40 per cent from our land-based play in December 2012. Clearly, online gaming is complementary to our land-based business, not competitive.”
Caesars Interactive, which runs sites including the WSOP and 888 brands, won nearly $2.4 million online from late November through the end of the year.
Other competitors lagged badly in the online market. The Trump Taj Mahal Casino Resort and its ucasino brand, won $883,000. The Tropicana Casino and Resort won $748,000; Trump Plaza Hotel Casino and its Betfair online brand won $427,000, and the Golden Nugget, whose launch was delayed for weeks by technical problems, won $179,000.
Revel Casino Hotel posted the biggest annual revenue gain, at nearly 27 per cent to $155 million, but that was mainly because it did so poorly a year earlier. The Atlantic Club, which shut down on Monday, had the second-biggest percentage increase in 2013. It was up 11.6 per cent to nearly $142 million. But that was not enough to keep it from a bankruptcy filing that led to its purchase by two rivals, Tropicana and Caesars, who shut it down and split up its assets.
The Borgata was up less than 1 per cent to $616 million, but that was almost twice as much as its nearest competitor, Harrah’s Resort Atlantic City, took in. Harrah’s was down nearly 11 per cent.
Resorts Casino Hotel was virtually unchanged for the year at just under $131 million.
Trump Plaza had the biggest decline, down nearly 28 per cent, to just $74 million for the year.
Other declines included Bally’s Atlantic City, down 17.4 per cent to $244 million; the Showboat Casino Hotel, down 14.3 per cent to $193 million; the Taj Mahal, down 12 per cent to $260 million; and the Tropicana, down 8.8 per cent to $228 million.
Caesars Atlantic City was down 6.2 per cent to $336 million; and the Golden Nugget Atlantic City was down 4.3 per cent to $125 million.
For the month of December 2013, the casinos took in nearly $222 million, including Internet revenue. That was down from the $223.5 million they won in December 2012, before Internet gambling was permitted.
Wayne Parry can be reached at http://twitter.com/WayneParryAC