Blogs & Comment

The death of the advertising industry

Gary Prouk is known in the advertising world for having strong opinions. A former creative director at DDB Canada and co-founder of the Toronto office of Scali McCabe Sloves, he says international holding companies, such as WWP, Interpublic and Publicis, have ruined the industry. The problem, he says, is the people running these organizations “don’t report to Bill Bernbach, David Ogilvy or Leo Burnett. They report to nameless, faceless people that they’re beholden to because they’re public companies.” The result is an obsession over the bottom line that has driven salaries down, downplayed the importance of quality work and seasoned employees, and made the industry no longer attractive to the brightest business minds, artists and writers, Prouk says. “Advertising just gets worse by the day and more and more embarrassing.”
Anyone care to agree or disagree?