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Purina launches branded iPad games for cats

Friskies brand cat food takes aim at early adopter felines and their owners' tablet computer.

Forget chasing mice, balls of string and even laser pointers, this week Purina’s Friskies cat food unveiled its contribution to 21st Century feline entertainment. Yep, iPad games.

There have been cat games before in the App Store but this is the first branded effort of its kind. Attaching its name to three free games, “Cat Fishing,” “Tasty Treasure Hunt,” and “Party Mix-Up,” will certainly boost Friskies brand awareness in the techie cat owner demographic. For the rest of us, there’s always the enigmatic attraction of a cardboard box.