Blogs & Comment

Lessons from Patagonia

I just finished reading the Yvon Chouinard’s book, Let My People Go Surfing. In terms of pure authenticity around corporate responsibility, what Chouinard has done at Patagoniais hard to beat. And he makes a solid business case for a business model that many would still consider unconventional. Here’s what I found most applicable to other companies:
– Make sure employees use your products and services and that they genuinely believe they are of the highest quality
– Embrace constant change – don’t wait for something that is negatively impacting your business
– Make work fun – employees are much more productive and more innovative when they enjoy what they do, who they work with, and where they work
– Embed social and environmental considerations in your products and services – don’t sideline these things, they’re now absolutely central to business performance.
Read the book – you’ll learn lots more.