Blogs & Comment

Lavish Parties out - Commitment to Social Issues In

Many thanks to Richard Edelman of Edelman Public Relationsfor helping to establish the value of investing in social/community issues. Here’s an excerpt from a recent article in the Globe and Mail:
“(Edelman) advises business to depend less on conventional advertising and brand promotion and more on new-media and social missions. Customer, investor, and employee faith can be restored if companies step forward and play a genuine role addressing social issues by coordinating and enlisting community support. These commitments, he said, go beyond the passive charitable donations that define most business philanthropy.”
For more on Edelman’s points refer to my posts over the last month.
Thanks to Richard for advancing the idea that supporting social issues is an investment that requires the same planning and evaluation as all other aspects of business.