Obviously, “The Vet and the n00b” for video game Call of Duty: Modern Warfare 3 was a solid nugget of gaming ad gold. It excelled at depicting the relationship between—and playing styles of—rookies and hardcore gamers. But considering it starred Jonah Hill, who never saw a sentence that didn’t need a gratuitous swear word, it lacked a certain trash talk realism.
People have been arguing whether video games are an art form or not for ages, even wondering why it lacks serious criticism so prominent in literature and film. Valid points all, but beyond the graphics and story are the players. And, in football or chess, virtual or real, whenever people face off in competition there is a tendency to talk trash. Gamers are no different. Xbox Live is famous for its legions of preteens capable of reducing a grown man to tears. This swear session from Hill is both awesome and accurate in its depiction of gaming discourse.
Glenn Cole, co-founder and chief creative officer of Call of Duty‘s ad agency 72andSunny, told Fast Company the goal behind the campaign wasn’t “to just exceed last year’s results, they wanted to crush them.” Not only are these star-studded spots hilarious but they helped Modern Warfare 3 reach $775 million in sales within its first five days on shelves in November. That’s a record for any form of entertainment and is probably still making everyone at Activision Blizzard feel like they just stepped out of a sauna.
St. Joseph Communications uses cookies for personalization, to customize its online advertisements, and for other purposes. Learn more or change your cookie preferences. By continuing to use our service, you agree to our use of cookies.
We use cookies (why?) You can change cookie preferences. Continued site use signifies consent.
Blogs & Comment
Jonah Hill keeps it real in second Call of Duty: Modern Warfare 3 trailer
New web video shows the art of NSFW trash talk in gaming.
By Jeff Beer
(WARNING: This video contains NSFW language.)
Obviously, “The Vet and the n00b” for video game Call of Duty: Modern Warfare 3 was a solid nugget of gaming ad gold. It excelled at depicting the relationship between—and playing styles of—rookies and hardcore gamers. But considering it starred Jonah Hill, who never saw a sentence that didn’t need a gratuitous swear word, it lacked a certain trash talk realism.
People have been arguing whether video games are an art form or not for ages, even wondering why it lacks serious criticism so prominent in literature and film. Valid points all, but beyond the graphics and story are the players. And, in football or chess, virtual or real, whenever people face off in competition there is a tendency to talk trash. Gamers are no different. Xbox Live is famous for its legions of preteens capable of reducing a grown man to tears. This swear session from Hill is both awesome and accurate in its depiction of gaming discourse.
Glenn Cole, co-founder and chief creative officer of Call of Duty‘s ad agency 72andSunny, told Fast Company the goal behind the campaign wasn’t “to just exceed last year’s results, they wanted to crush them.” Not only are these star-studded spots hilarious but they helped Modern Warfare 3 reach $775 million in sales within its first five days on shelves in November. That’s a record for any form of entertainment and is probably still making everyone at Activision Blizzard feel like they just stepped out of a sauna.