What issues should your product be highlighting? How can you best communicate with consumers? How can you ensure that your “eco-promises” align with your company’s broader business objectives?
Communicating the social and environmental attributes of products isn’t easy.
To find out more read a new report from Forum for the Future , the UK-based sustainable development charity, and Business for Social Responsibility (BSR), the global business membership organization that specializes in corporate responsibility.
Their new report, Eco-Promising: How to Communicate Credibly About Your Products , provides an invaluable how-to guide and examples for companies wanting to make environmental claims about their products and services.
Blogs & Comment
Eco-Promising: A New BSR Report
By CB Staff
Communicating the social and environmental attributes of products isn’t easy.
To find out more read a new report from Forum for the Future , the UK-based sustainable development charity, and Business for Social Responsibility (BSR), the global business membership organization that specializes in corporate responsibility.
Their new report, Eco-Promising: How to Communicate Credibly About Your Products , provides an invaluable how-to guide and examples for companies wanting to make environmental claims about their products and services.