In a world where large corporations can have up to 50% of their brand value tied to reputation, corporate citizenship now eclipses products, innovation, financial performance, workplace practices, governance and leadership as the leading influencer of public perception. This is from the U.S.-basedReputation Institute.I just came across this and thought I should share it with you – speaks for itself.
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Blogs & Comment
Corporate Citizenship and Reputation
By CB Staff
In a world where large corporations can have up to 50% of their brand value tied to reputation, corporate citizenship now eclipses products, innovation, financial performance, workplace practices, governance and leadership as the leading influencer of public perception.
This is from the U.S.-based Reputation Institute . I just came across this and thought I should share it with you – speaks for itself.